Social Media and Neuromarketing-Winning Marketing Tools for any Organization

Marketing is one of the most dominant factors that determine any organization’s success or failure. Today, in the competitive environment, every business whether it is small or large-scaled one, wants to leave no stone unturned to market their brand, product or services. They come up with all latest marketing trends to take their business to every corner of the world or any particular area they set their target at. Using cutting edge technology in marketing field has given it incredible strength and quickness. User engagement is also one of the main traits of today’s internet marketing ways. It finds sufficient targeted audiences, and also grabs their attention making them engaged for their interest.

Today Social Media Marketing and Neuro marketing have become the first preference for big marketing giants to enrich their marketing strategies. Where Neuro marketing is a way of Marketing Research used to analyze human interest and behavior, in the same way Social Media is a winning tool of marketing that has capabilities to take your business to targeted audiences throughout the world. In every corner of the globe where people have touch with internet, importance of social media marketing can be seen and understood apparently.

With most popular social networking sites such as Facebook, Twitter, LinkedIn, Google Plus and many others, internet has become the best medium to connect audiences from across the world. Today most people are internet savvy and mostly love to be in contact interestingly. For personal and professional requirements, they almost every day come into the contacts with number of their friends and professionals. That is the very reason why both small and big brands use these popular social networking sites as their marketing tool. Social Media Optimization and Search Engine Optimization are basically used to brand a business in the internet market. Daily activities on them take the business message to a large number of audiences who are in touch in the internet.

When it comes to measure the interest and behavior of the audiences, Neuro marketing comes up with cutting edge technology and concept of human brain functionality. Market Researchers use some innovative technologies like functional magnetic resonance imaging (fMRI) to analyze changes in activity taken place in different parts of human brain. The technologies like Steady state topography (SST) and electroencephalography (EEG) to measure brain response in terms of the activity taken place in specific regional spectra of the brain. Apart from that, sensors are used to measure changes in consumers’ physiological state.  

Actually Neuro marketing is a way of marketing research, that helps businesses understand the behavior of their audiences. The research makes it confirmed what audiences actually want, and also what they react to the products and services. This concept of market research helps organizations understand the real picture of the market focusing on their potential audiences. So they develop their strategies accordingly.

A Brand’s Marketing Strategies are as Strong as Understanding about its Audiences.

Brand’s marketing strategies are as strong as understanding about its audiences. It is very necessary for every company or business to understand what their audiences require, and how they react to what the business brings for them. Understanding about their liking, disliking and psychological behavior help them best understand on how to build their marketing strategies to attract far more number of customers towards the business. Backed by big data, data warehouse, cloud computing and other effective tools, Neuromarketing has become the need of the day in Indian market too. 

Neuromarketing, as its name suggests, can be sometimes misunderstood as a new way of marketing. But it actually is a way of study used to analyze the market including impact of marketing ways on consumers and reaction of consumers to it, so it can be rightly called a new way of marketing research.  This way of marketing research is totally based on brain functionality and human psychological behavior.

These techniques focus on biometrics, such as galvanic skin response, heart rate and respiratory rate to learn about how and why consumers make decisions. These techniques also indicate which brain areas are responsible for this. Most big organizations, particularly those with large-scale ambitions, have started to use Neuromarketing to predict consumer behavior about how they think about their products and services, and what special things they require to satiate their respective requirement. Most of such big companies have built their own laboratories and employed science personnel to predict the market needs.

The concept of Neuromarketing is based on the cutting edge medical technology and the model of thinking part of human brain which involves emotion. Marketing analysts of big companies in India, use neuromarketing to best measure the market requirement and a consumer’s preference. This way of market research gives better result than any verbal surveys done as a part of market research. Neuromarketing can tell marketers how and what the consumer reacts to the color of packaging and the sound a box makes when shaken.  Big Data, cloud computing and data warehouse are some most significant tools of neuromarketing used to make marketing strategies much more effective.

Big data, an effective tool of neuromarketing basically means holding large data about audience that you can build chains of connections between their behavior and events. Really, big data is not only about single databases, but it is about sharing and overlaying lots of databases into a  massive infrastructure of consumer data. In terms of promotional needs, big data helps you better understand about your audience behavior. In a nutshell, Big data, Data warehouse and cloud computing enable brands to predict consumer behavior and to react accordingly with their marketing strategies.

Important Factors to Remember which help in Achieving the Goal of Building a Sustainable Organization

H

R Departments will always play a crucial role in planning and building sustainable Organization. A lot of planning , organizing, directing, controlling, resourcing an outsourcing will go into building sustainable and everlasting organizations Like TATAs, IFFCO, MakeMyTrip, Birlas, Wipro, Flipkart, all are living examples of great organization with highly sustainable business models.

Following important factors to remember which help in achieving the goal of building a Sustainable organization.

• Never compromise on Recruitment

• Share information at right time , Right Place and Right hand otherwise worth less

• Though a bit lesser Qualification and experience always look for progressive, Proactive, and Productive Attitude.

• Always groom In-house Talent for higher position, rather than recruiting from outside, If you recruit from outside for higher positions every time, it will generate politics which would result in negative. Unproductive and bad time management leading to mess in meeting deadlines. This would also result in unwanted Jealousies, which would mar the office atmosphere spoiling the interpersonal relations. Ultimately business environments and surrounding will effected.

• Understand about recruitment, make Exercise, and find out Skills Set, Shortlist N Number of resume because a new recruit is raw material personified entered into Organization. He has to be trained to suit the needs of the organization and finally I want to share a single sentence “”Every Employee must be treated as Internal Customer.

• Encourage and celebrate every moment wherever and whenever you find achievements whether big or small. This will improve interpersonal relations and decreases tension and inhibitions.

• Control the politics in work culture because Office politics is a major issue in business because the individuals who manipulate their working relationships consume time and resources for their own gain at the expense of the team or company. In addition to this problem, the practice of office politics can have an even more serious effect on major business processes such as strategy formation, budget setting, performance management, and leadership. This occurs because when individuals are playing office politics, it interferes with the information flow of a company. Information can be distorted, misdirected, or suppressed, in order to manipulate a situation for short-term personal gain.

• HR team should observed Cyber loafing activity - A novel form of workplace deviance has emerged in recent years, as technology becomes a bigger part of people’s work lives. Internet workplace deviance (or “cyber loafing”) has become another way for employees to avoid the tasks at hand this includes surfing the web and doing non-work-related tasks on the internet such as chatting on social-networking sites, online shopping and other activities.

Problem Analysis

• Analyze performance, what should the results be against what they actually are
• Problems are merely deviations from performance standards
• Problem must be precisely identified and described
• Problems are caused by a change from a distinctive feature
• Something can always be used to distinguish between what has and hasn't been affected by a cause
• Causes to problems can be deducted from relevant changes found in analyzing the problem
• Most likely cause to a problem is the one that exactly explains all the facts

Decision Making

• Objectives must first be established
• Objectives must be classified and placed in order of importance
• Alternative actions must be developed
• The alternative must be evaluated against all the objectives
• The alternative that is able to achieve all the objectives is the tentative decision
• The tentative decision is evaluated for more possible consequences
• The decisive actions are taken, and additional actions are taken to prevent any adverse consequences from becoming problems and starting both systems all over again
• There are steps that are generally followed that result in a decision model that can be used to determine an optimal production plan.
• In a situation featuring conflict, role-playing may be helpful for predicting decisions to be made by involved parties. 

KNOW ABOUT PRADHAN MANTRI JAN-DHAN YOJANA

Frequently Asked Questions (Faqs)

Q. 1. What is Pradhan Mantri Jan-Dhan Yojana?

Ans. Pradhan Mantri Jan-Dhan Yojana (PMJDY) is National Mission for Financial Inclusion to ensure access to financial services, namely, Banking/ Savings & Deposit Accounts, Remittance, Credit, Insurance, Pension in an affordable manner.

Q. 2. How is PMJDY different from the earlier Financial Inclusion Plan (Swabhimaan)?

Ans. PMJDY focuses on coverage of households as against the earlier plan which focused on coverage of villages. It focuses on coverage of rural as well as urban areas. Earlier plan targeted only villages above 2000 population while under PMJDY whole country is to be covered by extending banking facilities in each Sub-Service area consisting of 1000 – 1500 households such that facility is available to all within a reasonable distance, say about 5 Km.

Q. 3. Whether Joint account can be opened in Pradhan Mantri Jan-Dhan Yojana?

Ans. Yes, joint account can be opened.

Q. 4. Under this Scheme, where can I open an account?

Ans. Account can be opened in any bank branch or Business Correspondent (Bank Mitr) outlet.

Q. 5. What is BSBDA Account ?

Ans. Basic Savings Bank Deposit Account (BSBDA) has been defined by RBI vide its circular dated 10.08.2012. Its salient features are:

• There is no requirement of minimum balance.

• The services available include deposit and withdrawal of cash at bank branch as well as ATMs; receipt/credit of money through electronic payment channels or by means of collection/deposit of cheques.

• Maximum of 4 withdrawals a month including ATM withdrawal. No such limit for deposits.

• Facility of ATM card or ATM-cum-Debit card.

• These facilities are to be provided without any extra cost.

Q. 6. Whether there are any restrictions like age, income, amount etc. criteria for opening BSBDA by banks for individuals?

Ans. Any individual above the age of 10 years can open BSBDA Account.

Q. 7. What is RuPay Debit Card?

Ans. Rupay Debit Card is an indigenous domestic debit card introduced by National Payment Corporation of India (NPCI). This card is accepted at all ATMs (for cash withdrawal) and at most of the PoS machines (for making cashless payment for purchases) in the country.

Q. 8. What is PIN Number ?

Ans. Personal Identification Number (PIN) is randomly generated code for use of ATM Card at the time of withdrawal of money from ATM Machine and also at the time of making payment on PoS.

Q. 9. How to keep your RuPay Card safe?

Ans. Beneficiary of RuPay Card is required to keep the Card in safe custody. PIN should be changed at frequent intervals and should never be shared with anyone. While using the card at ATM Machine or PoS, PIN should be entered in machine very secretly so that nobody could even guess about the PIN Number. As far as possible, Card should be used at authorized places / centres only. Besides, PIN number should never be written on the Card.

Q. 10. What is special advantage of RuPay Debit Card?

Ans. It provides accidental insurance cover upto Rs.1.00 lac without any charge to the customer.

Q. 11. Whether illiterate customers can be issued RuPay Card?

Ans. Yes. However, Branch Manager will have to advise all the related risks to the illiterate account-holder at the time of issuance of RuPay Card.

Q. 12. How to link Mobile Number with Bank Account ?

Ans. Mobile Number of an account holder is entered in customer's account in CBS System by the Bank on the basis of information given in the Account Opening Form. Also, for existing accounts, banks permit seeding through ATM, SMS from registered mobile, net-banking or on making a request in the branch (there may be variations depending on the bank).

Q. 13. How to keep debit card operational ?

Ans. To get benefit of Accidental Insurance Cover, RuPay Debit Card must be used at least once in 45 days.

Q. 14. How long the debit card is valid and how to get Debit Card renewed ?

Ans. Debit Card expiry date is mentioned on the Card itself. Account-holder is advised to get issued new card well before expiry date of his/her existing card by giving fresh application to the concerned bank.

Q. 15. If someone has two or more accounts and two or more RuPay Debit Cards, whether accidental insurance cove is available in each account / each card?

Ans. Accidental insurance cover is available only in one account.

Q. 16. What is PoS Machine ?

Ans. PoS stands for Point of Sale. PoS Machine is a small device installed at almost all Business Centres to facilitate cashless purchases to their customers.

Q. 17. Does a person already having a Bank account in any bank needs to open another account under Pradhan Mantri Jan-Dhan Yojna (PMJDY) to get the Accidental Benefit/Life Insurance Benefit under the Scheme?

Ans. A person who is already having a bank account with any bank NEED NOT to open a separate account under PMJDY. He/she will just have to get issued a RuPay Card in his existing account to get benefit of insurance. Credit facility can be extended in the existing account if it is being operated satisfactorily.

Q. 18. What is the concept of overdraft of Rs.5000/- in PMJDY Account and for whom this facility is available?

Ans. Overdraft facility upto Rs.5000/- will be available to one account holder of PMJDY per household after 6 months of satisfactory conduct of the account. To avoid duplication Aadhaar number will also be required. If Aadhaar number is not available then Bank will do additional due diligence and also seek declaration from the beneficiary.

Q. 19. Whether Overdraft facility can be availed in more than one account?

Ans. Overdraft facility upto Rs.5000/- is available in only one account per household, preferably lady of the household.

Q. 20. What is Accidental Insurance Cover? Who will pay the premium ?

Ans. Accidental Insurance Cover is Rs.1.00 lac and no premium is charged to the beneficiary -- NPCI will pay the premium. At present the premium is Rs.0.47 per Card.

Q. 21. If both husband and wife who are opening accounts under PMJDY are eligible for Accidental Insurance Cover of Rs.1.00 lac and Life Insurance cover of Rs.30,000/- and overdraft facility of Rs.5000/- in both the accounts separately?

Ans. Accidental Insurance cover of Rs.1.00 lac and Life Insurance Cover of Rs.30000/- will be available to all account-holders. However, overdraft facility upto Rs.5000/- will be available to only one person in the family (preferably lady of the house).

Q. 22. What documents are required to open an account under Pradhan Mantri Jan-Dhan Yojana?

Ans. (i) If Aadhaar Card/Aadhaar Number is available then no other documents is required. If address has changed, then a self certification of current address is sufficient.

(ii) If Aadhaar Card is not available, then any one of the following Officially Valid Documents (OVD) is required: Voter ID Card, Driving Licence, PAN Card, Passport & NREGA Card. If these documents also contain your address, it can serve both as "Proof of Identity and Address".

(iii) If a person does not have any of the "officially valid documents" mentioned above, but it is categorized as ‘low risk' by the banks, then he/she can open a bank account by submitting any one of the following documents:

a) Identity Card with applicant's photograph issued by Central/State Government Departments, Statutory/Regulatory Authorities, Public Sector Undertakings, Scheduled Commercial Banks and Public Financial Institutions;

b) Letter issued by a gazette officer, with a duly attested photograph of the person.

Reserve Bank of India (RBI) vide its Press Release dated 26.08.2014 has clarified as under:

"Those persons who do not have any of the ‘officially valid documents' can open "Small Accounts" with banks. A "Small Account" can be opened on the basis of a self-attested photograph and putting his/her signatures or thumb print in the presence of an officials of the bank. Such accounts have limitations regarding the aggregate credits (not more than Rupees one lac in a year), aggregate withdrawals (nor more than Rupees ten thousand in a month) and balance in the accounts (not more than Rupees fifty thousand at any point of time). These accounts would be valid normally for a period of twelve months. Thereafter, such accounts would be allowed to continue for a further period of twelve more months, if the account-holder provides a document showing that he/she has applied for any of the Officially Valid Document, within 12 months of opening the small account.

Q. 23. If the present address is different than that of printed on Aadhaar Card, can the account still be opened under Pradhan Mantri Jan Dhan Yojana on the basis of Aadhaar Card?

Ans. If address has changed, then a self certification of current address is sufficient.

Q. 24. What is meant by Insurance cover of Rs.30,000/- announced by Prime Minister in his speech of 28.08.2014?

Ans. Modalities of this Scheme announced by the Prime Minister on 28.08.2014 are being worked out expeditiously and will be disseminated to General Public very soon.

Q. 25. Whether Cheque Book will be issued in accounts opened under PMJDY?

Ans. In PMJDY accounts are being opened with Zero balance. However, if the account-holder wishes to get cheque book, he/she will have to fulfill minimum balance criteria, if any, of the bank.

Q. 26. What are the direct / special benefits attached to PMJDY?

Ans. Special benefits attached to the scheme are:

• Interest on deposit.

• Accidental insurance cover of Rs.1.00 lac

• No minimum balance required. However, for withdrawal of money from any ATM with Rupay Card, some balance is advised to be kept in account.

• Life insurance cover of Rs.30,000/-

• Easy Transfer of money across India

• Beneficiaries of Government Schemes will get Direct Benefit Transfer in these accounts.

• After satisfactory operation of the account for 6 months, an overdraft facility will be permitted

• Access to Pension, insurance products.

Q. 27. I have no official valid document for opening an account. Can I still open an account with bank?

Ans. Reserve Bank of India (RBI) vide its Press Release dated 26.08.2014 has clarified as under:

"Those persons who do not have any of the ‘officially valid documents' can open "Small Accounts" with banks. A "Small Account" can be opened on the basis of a self-attested photograph and putting his/her signatures or thumb print in the presence of an officials of the bank. Such accounts have limitations regarding the aggregate credits (not more than Rupees one lac in a year), aggregate withdrawals (nor more than Rupees ten thousand in a month) and balance in the accounts (not more than Rupees fifty thousand at any point of time). These accounts would be valid normally for a period of twelve months. Thereafter, such accounts would be allowed to continue for a further period of twelve more months, if the account-holder provides a document showing that he/she has applied for any of the Officially Valid Document, within 12 months of opening the small account.

Q. 28. How much interest savings would earn in PMJDY Account?

Ans. Interest rate applicable for Saving Bank Accounts (presently @ 4 % in most of the banks) shall be admissible to accounts opened under PMJDY Scheme.

Q. 29. How much interest will be charged by bank on overdraft facility in PMJDY?

Ans. Base Rate + 2 % or 12 %, whichever is lower. At present it will be 12 %.

Q. 30. Whether banks will be organizing Account Opening Camps in future also?

Ans. Yes. Nationalised banks have been asked to organize camps on all Saturdays from 8.00 AM to 8.00 PM. Banks can hold additional camps on other days also.

Q. 31. If I have required papers for issuance of Aadhaar Card, can I get Aadhaar Card in Bank and open my account under PMJDY simultaneously?

Ans. Aadhaar Registration may be got done in Camps organized by UIDAI. In account opening camps also, endeavour is to make Aadhaar Registration Counter available.

Q. 32. Do you have to pay some fee to open a Bank account under PMJDY?

Ans. No. There is absolutely no charge / fee for opening an account under PMJDY.

Q. 33. Can a minor (below 18 years of age) can open an account under PMJDY?

Ans. A minor of above the age of 10 years can open his / her Savings Bank account in any bank.

Q. 34. Who is Business Correspondent Agent / Bank Mitra and what is their role in PMJDY?

Ans. Business Correspondent Agents (Bank Mitras) are retail agents engaged by banks for providing banking services at locations where opening of a brick and mortar branch / ATM is not viable. Scope of activities of Business Correspondents / Bank Mitra are as under:

a) Creating Awareness about savings and other products and education and advice on managing money and debt counseling.

b) Identification of potential customers.

c) Collection and preliminary processing of various forms for deposits including verification of primary information /data.

d) Filling of applications / account opening forms

e) Collection and payment of small value deposits and withdrawals.

f) Receipt and delivery of small value remittances / other payment instructions.

g) Furnishing of mini account statements and other account information.

h) Any other service on behalf of the Bank, duly authorized by the appropriate authority etc.

Q. 35. How Bank Mitr helps us to use Banking Services ?

Ans. Bank Mitr represent the bank concerned and enable a bank to expand its outreach and offer limited range of banking services at low cost, particularly where setting up a brick and mortar branch is not viable. Bank Mitrs, as agent of the Bank, thus are an integral part of the business strategy for achieving greater financial inclusion.

Q. 36. Who can be Bank Mitr ?

Ans. Banks have been permitted to engage individuals / entities as Business Correspondent (Bank Mitrs) like (i) Retired Bank Employees (ii) Retired Teachers (iii) Retired Govt. Employees (iv) Ex-Servicemen (v) Individual owners of kirana / medical/ fair price shops, individual Public Call Office (PCO) operators, Agents of Small Savings Scheme of Government of India / Insurance Companies, ‘for profit' companies registered under the Indian Companies Act. Since 24.06.2014, RBI has permitted Non Deposit taking NBFCs as BCs in addition to above.

Q. 37. Can I get my PMJDY account transferred to other City / State upon my transfer posting to other States?

Ans. All banks participating in PMJDY are on CBS (Core Banking Solution) platform and the account can easily be transferred to any branch of the bank in any city/town as per the request of the account-holder.

Q. 38. What is USSD based transaction and how to use it ?

Ans. USSD is abbreviated form of "Unstructured Supplementary Service Data". USSD based Mobile Banking offers basic Banking facilities like Money Transfer, Bill Payments, Balance Enquiries, Merchant Payments etc. on a simple GSM based Mobile Phone, without the need to download application on a Phone as required at present in the Immediate Payment Service (IMPS) based Mobile Banking. Transactions can be performed on basic phone handsets. The user needs to approach his bank and get his mobile number registered. The bank will issue an MPIN (Mobile PIN) to the user. The user thereafter needs to dial *99# and the menu for using USSD opens. Thereafter customer has to follow selections on the menu to complete the transaction. Charges as applicable by the Telecom Operator (not more than Rs.1.50 per transaction as mandated by TRAI) may be applicable.

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Improve Your Bounce Rate for Search Engine

Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).

There are a number of factors that contribute to your bounce rate. For example, users might leave your site from the entrance page if there are site design or usability issues. Alternatively, users might also leave the site after viewing a single page if they've found the information they need on that one page, and had no need or interest in going to other pages.

Reasons for a high bounce rate

A high bounce rate can be caused by one or many different factors, including:

Single page site

If you have only one page on your site, Google Analytics doesn't register multiple pageviews unless users reload that page. As a result, single-page sites tend to have high bounce rates. To find out how people use this type of site, implement other content tracking methods, like Events.

Incorrect implementation

If you're seeing a high bounce rate from a multiple-page site, check to see that you've added the tracking code to all your pages. See Verifying your setup for more information.

Site design

If all your pages contain the tracking code but you're still seeing a high bounce rate, consider:

• Redesigning the entrance (or landing) pages
• Optimizing those pages so they correlate better with the search terms that bring users to your site, with ads you're running, or with keywords you've purchased
• Changing the ads or keywords to better reflect page content

Experiment with site-wide changes to optimize your site with Content Experiments.

User behavior

Other factors may be solely attributed to user behavior. For example, if a user bookmarks a page on your site, goes to it, and leaves, then that's considered a bounce.

Improve your bounce rate

Because the design of your site and your Google Analytics implementation can affect your bounce rate, improving your bounce rate requires specific, custom changes to your site and setup. The bounce rate, and improving the bounce rate, is as individual as your business.

Analyze specific data. A general site-wide bounce rate can vary too much due to the different marketing activities that run concurrently. Consider your bounce rate for specific traffic sources. Using other dimensions, like medium, campaign, landing page, to evaluate your bounce rate can also be more actionable than your general bounce rate.

Evaluate and adjust factors that might contribute to your bounce rate, like site layout and navigation. Use only your past performances as a rubric, and try to improve your current bounce rate relative to your previous data. Provide enough time between changes to collect enough data to evaluate the impact the changes may be having on your users and their behaviors. Try using Content Experiments to help you.

Learn more about bounce rate in this entertaining and informative segment on youtube  https://www.youtube.com/watch?v=ppgfjo6IIf4 

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Free Tools for Monitoring Your Brand's Reputation Online

Monitor Your Brand Reputation

Now that you’ve done all of this work to build a positive reputation for your brand, you will want to keep an eye out on any news about you or your business. The easiest (and free) way to do this is through Google Alerts. Google Alerts lets you set up searches for your name or your brand name and sends you emails when new results come up. Other sites that provide similar services include Social Mention (free), Trackur (paid), and Reputation.com (paid).

Google Alerts : 

Google Alerts is one of the most convenient and easy to step up tools to monitor your brand reputation. Go to google.com/alerts and fill out the search form with your company name. You have the option of filtering what type of media results you would like, how often you would like to be updated with your results and so on. Now every time your brand is mentioned online, Google will alert you!

TweetBeep

TweetBeep works very similar to Google Alerts, except it monitors your brand reputation solely on Twitter. You can get a free version of this service which gives you an hourly update every time you are mentioned on Twitter. Tweetbeep analyzes Twitter replies, mentions and links for any possible mention of your company. For a more in-depth analysis, Tweetbeep does offer a premium version of this service at a small monthly fee- but we think the free version works pretty well as is!

Social Mention

Social Mention can be a particularly helpful tool, as it uses data from a vast network of online sources. Once you give Social Mention your brand name, it creates a list of mentions and ranks them as positive, negative or neutral. Due to the fact this platform pulls data from so many sources, the only potential downfall with Social Mention is non-relevant are sometimes listed in your search. However, for such an extensive and helpful tool to be free, we’ll take it!

4. MonitorThis

Last but not least, MonitorThis tracks keyword (in this case, your company name) mentions on over 20 different search engines. Plus, you can set up MonitorThis results to important directly into your feed reader. MonitorThis is fast, free and easy!

Automated Reverse Image Search imageraider.com

Image Raider is an automated reverse-image search tool – spend a few minutes adding your photo or image catalogue, and we’ll let you know when we find any other websites using them.

Monitor blogs

Keep up to date with the latest relevant blog posts and comments with tools like BackType Blog Comments, BlogPulse and Technorati.  You can also run comprehensive searches by using Google Blog Search.  Monitoring blog posts and comments will give you some real insight as far as customer opinion is concerned.  A quick response to any negative feedback is largely dependent on finding that negative post within a reasonable time frame.

Work Stress – Causes Costs, Effects And Remedies