Tuesday, October 18, 2011

Online Reputation Management And Social Media Platform

Online reputation management is the practice of monitoring the Internet reputation of a Individuals, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility.

LinkedIn and Apnacircle has provided the opportunity to get recommendations from network members for years. Recommendations and testimonials have always been a part of the job-search process and a tool for making decisions about prospective consultants, colleagues, and business partners.

Now a days many hiring managers used search engines to screen candidates and also checked candidates’ profile on Professional networking sites Linkedin.com and Apna circle.com

The reason why someone would be interested in doing online identity management is closely related to the increasing number of constituencies that use the internet as a tool to find information about people.

Several clients seeking online reputation management are usually looking for an overnight fix and they are willing to pay a premium for it. ORM companies know and abuse this by offering overnight fixes for desperate clients. Unfortunately, it is impossible – even with a large budget.

However, there are specific action plans that can be implemented where you do start to see results the following day. Here are some examples:

Post an official response to the negative review Contact the negative reviewer in an attempt to solve their issue.

A company that claims they can remove negative search results is lying as the only companies who can truly remove search results 100% of the time are the search engines.

Legitimate ORM companies successfully manage negative search results by finding unique ways to create and promote positive search results. In addition, they work with you on how to truly fix the problem opposed to hide the problem.


  1. Hello,

    Thank you for the good writeup. Online reputation management that aims to monitor and control a websites reputation over the Web and manage to create a lasting and strong reputation that serves your business well. It is essential to every business and yet it remains one of the most overlooked areas of marketing...

    Online Reputation Management

  2. Loved your blog. Really online reputation management companies successfully manage negative results by finding the ways to promote positive search results.

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Rajesh Kumar Singh
Online Marketing And Reputation Management Consultant