Saturday, October 20, 2012

Social Media Engagement and Monitoring with Depth

Be Alert if you are giving your work to Social media Agency then watch your activity on regular basis because due to lack of Domain Knowledge so many agencies are deleting the negative comments and for artificial engagement they are posting content and image from different – different sites. 

Due to latest panda and Penguin algorithm update Google is reducing rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.    

Please find few Social Media Tools where you will monitor your Social Media Engagement, i am sure it will helpful for SME's, business man, Entrepreneur  and also for online marketing professionals .

  • Social Media Management: Improve productivity by managing all of our social networks within HootSuite. The HootSuite dashboard is designed for you and your team to listen engages and measure all from one simple interface. I can recommend these Apps.
  • Discover : A comprehensive solution to identify influencers for any client/use case. Easily measure the results of your outreach campaign and provide detailed data as well as highlights. scalable solution to reach hundreds or thousands of influencers. Want instant buzz for your product or service? 
  •  The beautiful way to stay up-to-date with your favorite services like Facebook, Twitter, Tumblr, Instagram and Foursquare. Stay up-to-date with everything your friends post. Scope's unified profiles show all your friends' social activity on one screen
  • :  Who should use it and why: Anyone who wants to use and search Twitter more effectively should brush up on his or her Twitter Search skills. And knowing what's trending on Twitter can be a useful way to generate ideas for your business blog. When you see trending topics, you can create a blog post with content relevant to that discussion.
  • Discover Build and Manage your Micro Blogs. When it comes to Twitter, numbers might not be as important as the people you follow and who follows you. ReFollow is an application that allows you to lock in those followers that you've connected with and make sure they continue to follow you.
  • : Analyze tweeter by: influence type, time/date of tweets, what they say and who influences them Who are the key tweeters about any topic in any language Filter by date, language , Full fire hose access to twitter, Analyze shared web links (impressions, tweets and re-tweets)
  •  Professional Social Media Management: Publish social content with our advanced scheduling tools. Engage your fans with our always-on social inbox. Measure your results in real business value.
  •   WordPress  Plugins will support : Calendar - A convenient month-by-month look at your content. Custom Statuses - Define the key stages to your workflow. Editorial Comments – Threaded commenting in the admin for private Discussion between writers and editors.Editorial Metadata - Keep track of the important details.Notifications – Receive timely updates on the content you’re following.Story Budget - View all of your upcoming posts in a more traditional story budget view, and hit the print button to take it to your planning meeting.User Groups – Keep your users organized by department or function.

Thanks .......

Find Me on Face Book | Linkedin | Twitter 

Wednesday, October 3, 2012

Increasing your Chances of Expanding your Customer List

What is the challenging part of opening a business……. and without a single second delay we will pass the message… Finding the consumer/ Customer/ Purchaser! ! For the respected business, I think this formula is applicable on each and every business.

There is formula simple way of doing this. Trying several ways of tapping into customers can be the trick to increasing your chances of expanding your customer list. Work with Google local, Google Map to advertise your business, products and services. If you want to circulate an announcement instead of going for one big advertisement seek to put numerous small ads at different different classifieds ads directory/Portal/pages like Quikr, Craigslist, Click one, OLX etc. You know community will memorize a given name or a sign only if they see it frequently numerous times. That is what you desire to accomplish.

It is very true what everyone say’s in terms of the first impression is a lasting impression! This is not just true in personal aspects but in every business situations as well. The application UI will be comfortable for the users, Payment gateway will trust worthy and pre purchase support and post purchase supports is creating a major role in the whole process.

Following features are requiring for attracting the users on long term basis :-

1. On-Screen help is available for most available functions for the user.
2. Store shipping rates are calculated by order weight and/or price. The amount charged for shipping can be calculated via fixed price or percentage such kind of stuff will create a transparency in User mind.
3. User will find each and every comment to each order, or comments that the customer can also see, please avoid the wrong practice like removal of negative comments from sites.
4. Social Media Engagement for the Users .
5. With the use of Google Analytics understand the USER BEHAVIOR EXPERIENCE regarding , Location, User Geo Location, Region , Browsers, Enter page, Exit Page and Keywords phrases etc
6. Above information will help to understand your incoming Users / Buyers / Visitors .

Now a day’s very popular social media site, reviews and compare product feature are a common as referral marketing Word of mouth referrals are still the No. 1 marketing medium in the online world, and for good reason — people trust their friends' recommendations, reviews and comments so I can say with the use of social media engagement you can attract N numbers of visitors as User/ Buyer .
As we Know Very Well --- > Revisit, revisit and revisiting the users on same site are called really attraction management for the offline/ online business.

In Next Blog I will explain How to Gain response from Localize your online Attraction management.

Wednesday, July 18, 2012

Tips for Online Attraction Management

Nowadays marketing a product is big challenge for MNCs and also SMEs. Everyone want to promote their product but they are confused how to move in right direction. I have observed so many comments about the branding, online branding & reputation management. All companies want to build the reputation in market but they don’t want to engage the respective audience.

How to Build Online Attraction for Your Respective Business?

Engage your User / Audiences on regular basis using UI

You just don’t build pretty websites, your website design, presentation; images, color; navigation and content should be in a presentable manner because your website is a just an online marketing representative who working for your business in 24 X 7 X 365 environment that gets your business noticed online.

Content Engagement and Key word Attraction

Your websites should be optimized on search engine so user will search anything related to your business / product, your site will come on top.

Now Search Engine Optimization work is Hoff Man Choice for you

SEO services will get your business website ranked on the 1st page of Google in as short as 2 -3 months! This all depends on the competitiveness of your target keyword and the industry you’re competing in. Day by day SEO is becoming tough due to more competition, so be alert when you hiring a SEO Agency, you should hire Attraction Management consultant and ask about each and every thing about Keyword Optimization and then you have to make agreement along with agency for minimum 3 months time period, nowadays so many agency want a deal for six month so be careful.

Attract users using Social Media Tools

All over world 95% families are Nuclear, hence Social Media is a tool for Engagement which may be personal or professional because mass decides where they move.
Nowadays, so many business using the social media tools for online social presence they are using Twitter, LinkedIn, Apna Circle, Pintrest, stumble Upon and Facebook to distribute the same information they always have, but the consumer now has the capability – and the aspiration – to converse reverse.

Case study about Real Estate Social Attraction management using Social Media

A Business is real estate company and he want to engage the user but A social media activity is from different fields , consumer user want to know about the construction progress but builder message is related to amentias. Now users behavior experience is saying Business A is going to lose the consumer engagement.

User behavior experience is saying you have to engage the user as per your business and user requirement taste. If business A will drop a Message related to building progress user will understand the things the company is doing his job well, then automatically user engagement will work and consumer will attract towards A brand and user will regular visit the profiles for getting updates and information about work in progress.

The attraction management techniques is always depend upon your user behavior experience few things to remember when you are thinking about attraction management about your Online Brand.

  1. Understand your visitor need
  2. Learn and count the User Behavior Experience
  3. Synchronize your content feature for user
  4. Drop a Clear Message with address tag
  5. Friendly content in very polite manner
  6. Don’t Hide the things, when you start hiding your engagement will automatically decrease
  7. Information at Right Time, Information at Right Place and Information in Right Hand
  8. If you’re not listening, responding to an engaging with your followers, you’re missing the point, and eventually, a bigger occasion regarding your Business.

Go Viral for More Attraction

Looking for an innovative technique of promotion your corporation or product that sets you above the competition?

Go Viral ! In our team so many highly experienced professionals will design a Viral Marketing Campaign for your brand.

For viral marketing you have to make a strategic plan for your Viral marketing where E-Books, Text Message, Flash movies, Social Media Profiles, social Media Integration, Software download, Micro Sites Development, and main webpage to ensure maximum exposure with full cohesiveness to the brand.

Thursday, June 21, 2012

How to Integrate Online Attraction Marketing Nowadays

What is Attraction Marketing?
Attraction marketing is a process of promotion, but one that offers an extra tailored loom in such a mode as to construct faith from the prospective consumer, sponsor or industry owner.

While in a customary promotion way, sales agents are determined and ever "selling" to the prospective customer, attraction marketing allows the customer to approach into the deal on their individual. This way is mainly winning since community now does not like mortal sell to. You do not similar to sell and forecast does not similar to be sold to.

How to Integrate Attraction Marketing Nowadays

It may sound like a good plan, but how do you get attraction marketing to work for you? Online, many methods exist to allow people to find you and to learn about what you have to offer them. Consider the Search Engine Optimization and Social Media Marketing methods.

You probably do not have to move your mouth to talk to the right people but the good news is, they will still "hear" you. You would be amazed at the powerful connections that social media sites have. All it takes is a click and you could almost certainly be publishing a very precious piece of information for your potential clients or target business.

Use Article / Blog writing using respective keywords to assist people penetrating for your service to find it online.

Use a video to display your services on You Tube, Daily Motion.

Create a Blog and network to build a trustworthy foundation of readers who faith you and are keen to procure from you because you have to engage your audience. When you are creating your Blog your words should be very simple so user can understand.

Product / Services reviews for Online Reputation Management works, listen your user/ visitor/ customer voice .

Use websites like Squidoo, ApnaCircle, Linked-In, to assist you to attain links from people who are previously attracted in the subject. 

Use social networking tools to facilitate community to socialize the product / services in each and every Social Media Network and to obtain to know your valuable services / Business in one platform.

One of the keys to use attraction marketing well is to believe like a leader rather than a sales person. Slightly than telling community what they have to purchase and why it is great intended for them, lead them to make their own decision.

In order to be successful, you do have to be interesting, unique and even unpredictable. You have to stand out in the mass / Internet Medias  so that prospects can discover you and will learn to trust in what you declare.

This kind of marketing process is perfect for anybody who is having dilemma promotion or is not accomplishment his or her possible in sale. If you find yourself having to strength nourish your prospects, you may want to switch your approach to Online Attraction Marketing.

Thursday, April 19, 2012


Employee attitudes have a tremendous impact on the success or failure of an organization. It affects everything from customer service to employee turnover and profits. We can control our attitude and we can also have a positive impact on others in any organization.

  Positive attitudes lead to:- 

i. Resilience – Bouncing back from adversities is quicker and easier if you view failure as a learning experience and look for new approaches, rather than blaming yourself or others and thinking that the task is too hard or the world is unfair.
 ii. Optimism – Success, longevity and happiness are all by-products of optimism. With an optimistic attitude, you will see yourself as being able to influence the world and will carry a flame of hope that enables you to take risks and accept failure.
 iii. Confidence – Confidence stems from optimism. If you are confident, you believe in your own abilities and think you have the ability to impact your environment. Your confidence remains steady during setbacks, because you see them merely as challenges, and are ready to take new risk.
 iv. Creativity – Positive attitudes are at the heart of innovation, because it takes a risk to try something different. Without confidence and hope, you would not attempt a new idea. 
v. Conflict Resolution – if you pause and think, you can probably think of dozens of examples of where differing attitudes have caused problems or conflict in your personal and professional relationships. Conflict arises because we expect everyone to have the same attitude as ourselves. But, with a positive attitude you can build your empathy and can more readily see how other people think and feel.
 vi. Emotional Intelligence – Once you have the attitude, you will find your emotional intelligence moving into overdrive. This will enable you to better manage and express your emotions and understand others.
 vii. Achievement Drives – The attitude of achievement i.e. the will to get results, enables you to set challenging goals, take calculated risks and learn how to improve performance. 
viii. Motivation – Surveys show that most people’s motivation in their job comes from stimulation and challenge- the chance to learn. Bringing an optimistic attitude to the workplace will create a culture of innovation. The creativity and stimulation of ideas will keep you and your workforce motivated and keen to learn.
 ix. Focus – If you are focused, you are committed to tasks, take responsibility for them 
and are able to align your goals with the company’s goals. 
Always Remember In the workplace a positive attitude will prepare you for reaching peak performance, while creating a can-do culture.

Tuesday, February 14, 2012

Online Attraction Management Tips for HR Communities

Online Attraction Management Tools and Techniques for Attracting and engaging Employees.

Recruiting applicants with Twitter, LinkedIn, face book, ApnaCircle Etc..

Head hunting, Reviews Search, Recommendation.

Keyword Selection When uploading JD on Online Portal like, and Monster etc.

Articles + Press Release based on Organization Theme will attract more

Recruitment cross process and Organization Branding for Reducing Attrition rate

Panel for direct Communication with concern HR Personality

Cash the Values of your Followers readers fans and users [Direct Indirect ]

Increase Social Engagement in your Every Areas like Best employee of the Month, Most Dressed Up Employee in a Month, Most Regular employee in the Month, Smart worker in month, Such kind of small things create a very practical impact in Social Media, When User will read and find the information about the organization, employee engagements in Social Media, then whole process will become a self explanatory
Just like Word of Mouth the reviews and comment doing the positive negative impact on social Media.

SWOT Analysis regarding the Candidate Nature etc. [for Finding Online Professionals]

SMO profiles is helping in design the appraisal activity, can decide the way how much active in Internet media, who is looking for Job Search, basic Attitude about the employee without Hiring or after hiring Employee.

Bringing Values of Right Information at right time, right Place, And Right hand otherwise worthless. [Reviews and comments are coming in Seconds its totally depend upon yous contents ]

Now a days Big Brands are Struggling With Social Media / Online Attraction management.But Communities and contents are Global that’s why opportunity is Unlimited In case of result Social Media needs a long term Approach and Relation In Between Communities, HR Recruitment is a process can establish a better relationship.

Twitter can help us get ahead in the recruitment race.

You’d be surprised how much you can pack into a 140-character tweet, including information about job openings and how to apply. You can even include hash tags with key words to make your tweet easily searchable in the Twitter community. Hash tags such as #employment or #job can go a long way toward getting your tweets—and your job openings—noticed by the right people. And tweets can go beyond advertising jobs: you can also drum up interest through information about the business’ operations, community events, and career fairs. Tweeting is also an effective way to stay in touch with recent recruitment campaign.

Looking for more followers? Find new contacts through a quick Twitter search by user name, industry, or hash tag. You can also look to see who’s following other businesses in the industry. And don’t forget to frequently reference your Facebook page on Twitter, and vice-versa!