Social Media and Neuromarketing-Winning Marketing Tools for any Organization

Marketing is one of the most dominant factors that determine any organization’s success or failure. Today, in the competitive environment, every business whether it is small or large-scaled one, wants to leave no stone unturned to market their brand, product or services. They come up with all latest marketing trends to take their business to every corner of the world or any particular area they set their target at. Using cutting edge technology in marketing field has given it incredible strength and quickness. User engagement is also one of the main traits of today’s internet marketing ways. It finds sufficient targeted audiences, and also grabs their attention making them engaged for their interest.

Today Social Media Marketing and Neuro marketing have become the first preference for big marketing giants to enrich their marketing strategies. Where Neuro marketing is a way of Marketing Research used to analyze human interest and behavior, in the same way Social Media is a winning tool of marketing that has capabilities to take your business to targeted audiences throughout the world. In every corner of the globe where people have touch with internet, importance of social media marketing can be seen and understood apparently.

With most popular social networking sites such as Facebook, Twitter, LinkedIn, Google Plus and many others, internet has become the best medium to connect audiences from across the world. Today most people are internet savvy and mostly love to be in contact interestingly. For personal and professional requirements, they almost every day come into the contacts with number of their friends and professionals. That is the very reason why both small and big brands use these popular social networking sites as their marketing tool. Social Media Optimization and Search Engine Optimization are basically used to brand a business in the internet market. Daily activities on them take the business message to a large number of audiences who are in touch in the internet.

When it comes to measure the interest and behavior of the audiences, Neuro marketing comes up with cutting edge technology and concept of human brain functionality. Market Researchers use some innovative technologies like functional magnetic resonance imaging (fMRI) to analyze changes in activity taken place in different parts of human brain. The technologies like Steady state topography (SST) and electroencephalography (EEG) to measure brain response in terms of the activity taken place in specific regional spectra of the brain. Apart from that, sensors are used to measure changes in consumers’ physiological state.  

Actually Neuro marketing is a way of marketing research, that helps businesses understand the behavior of their audiences. The research makes it confirmed what audiences actually want, and also what they react to the products and services. This concept of market research helps organizations understand the real picture of the market focusing on their potential audiences. So they develop their strategies accordingly.

Possible changes and updates that 2013 may bring for SEO

Is your SEO strategy all planned out for 2013? Have you considered the possible changes and updates that 2013 may bring for SEO? Whether you’ve put together your marketing plan already or not, you might want to consider what challenges and opportunities 2013 may present first.

How to Integrate Online Attraction Marketing Nowadays

What is Attraction Marketing?

 

Attraction marketing is a process of promotion, but one that offers an extra tailored loom in such a mode as to construct faith from the prospective consumer, sponsor or industry owner.

While in a customary promotion way, sales agents are determined and ever "selling" to the prospective customer, attraction marketing allows the customer to approach into the deal on their individual. This way is mainly winning since community now does not like mortal sell to. You do not similar to sell and forecast does not similar to be sold to.

How to Integrate Attraction Marketing Nowadays

It may sound like a good plan, but how do you get attraction marketing to work for you? Online, many methods exist to allow people to find you and to learn about what you have to offer them. Consider the Search Engine Optimization and Social Media Marketing methods.

You probably do not have to move your mouth to talk to the right people but the good news is, they will still "hear" you. You would be amazed at the powerful connections that social media sites have. All it takes is a click and you could almost certainly be publishing a very precious piece of information for your potential clients or target business.

Use Article / Blog writing using respective keywords to assist people penetrating for your service to find it online.

Use a video to display your services on You Tube, Daily Motion.

Create a Blog and network to build a trustworthy foundation of readers who faith you and are keen to procure from you because you have to engage your audience. When you are creating your Blog your words should be very simple so user can understand.

Product / Services reviews for Online Reputation Management works, listen your user/ visitor/ customer voice .

Use websites like Squidoo, ApnaCircle, Linked-In, to assist you to attain links from people who are previously attracted in the subject. 

Use social networking tools to facilitate community to socialize the product / services in each and every Social Media Network and to obtain to know your valuable services / Business in one platform.

One of the keys to use attraction marketing well is to believe like a leader rather than a sales person. Slightly than telling community what they have to purchase and why it is great intended for them, lead them to make their own decision.

In order to be successful, you do have to be interesting, unique and even unpredictable. You have to stand out in the mass / Internet Medias  so that prospects can discover you and will learn to trust in what you declare.

This kind of marketing process is perfect for anybody who is having dilemma promotion or is not accomplishment his or her possible in sale. If you find yourself having to strength nourish your prospects, you may want to switch your approach to Online Attraction Marketing.

  

Attraction Management Group

Online Attraction Management Tips for HR Communities

Online Attraction Management Tools and Techniques for Attracting and engaging Employees.

Recruiting applicants with Twitter, LinkedIn, face book, ApnaCircle Etc..

Head hunting, Reviews Search, Recommendation.

Keyword Selection When uploading JD on Online Portal like naukri.com, Apnacircle.com and Monster etc.

Articles + Press Release based on Organization Theme will attract more

Recruitment cross process and Organization Branding for Reducing Attrition rate

Panel for direct Communication with concern HR Personality

Cash the Values of your Followers readers fans and users [Direct Indirect ]

Increase Social Engagement in your Every Areas like Best employee of the Month, Most Dressed Up Employee in a Month, Most Regular employee in the Month, Smart worker in month, Such kind of small things create a very practical impact in Social Media, When User will read and find the information about the organization, employee engagements in Social Media, then whole process will become a self explanatory
Just like Word of Mouth the reviews and comment doing the positive negative impact on social Media.

SWOT Analysis regarding the Candidate Nature etc. [for Finding Online Professionals]

SMO profiles is helping in design the appraisal activity, can decide the way how much active in Internet media, who is looking for Job Search, basic Attitude about the employee without Hiring or after hiring Employee.

Bringing Values of Right Information at right time, right Place, And Right hand otherwise worthless. [Reviews and comments are coming in Seconds its totally depend upon yous contents ]

Now a days Big Brands are Struggling With Social Media / Online Attraction management.But Communities and contents are Global that’s why opportunity is Unlimited In case of result Social Media needs a long term Approach and Relation In Between Communities, HR Recruitment is a process can establish a better relationship.

Twitter can help us get ahead in the recruitment race.

You’d be surprised how much you can pack into a 140-character tweet, including information about job openings and how to apply. You can even include hash tags with key words to make your tweet easily searchable in the Twitter community. Hash tags such as #employment or #job can go a long way toward getting your tweets—and your job openings—noticed by the right people. And tweets can go beyond advertising jobs: you can also drum up interest through information about the business’ operations, community events, and career fairs. Tweeting is also an effective way to stay in touch with recent recruitment campaign.

Looking for more followers? Find new contacts through a quick Twitter search by user name, industry, or hash tag. You can also look to see who’s following other businesses in the industry. And don’t forget to frequently reference your Facebook page on Twitter, and vice-versa!