Wednesday, November 27, 2013

Free Tools for Monitoring Your Brand's Reputation Online

Monitor Your Brand Reputation

Now that you’ve done all of this work to build a positive reputation for your brand, you will want to keep an eye out on any news about you or your business. The easiest (and free) way to do this is through Google Alerts. Google Alerts lets you set up searches for your name or your brand name and sends you emails when new results come up. Other sites that provide similar services include Social Mention (free), Trackur (paid), and Reputation.com (paid).

Google Alerts : 


Google Alerts is one of the most convenient and easy to step up tools to monitor your brand reputation. Go to google.com/alerts and fill out the search form with your company name. You have the option of filtering what type of media results you would like, how often you would like to be updated with your results and so on. Now every time your brand is mentioned online, Google will alert you!

TweetBeep

TweetBeep works very similar to Google Alerts, except it monitors your brand reputation solely on Twitter. You can get a free version of this service which gives you an hourly update every time you are mentioned on Twitter. Tweetbeep analyzes Twitter replies, mentions and links for any possible mention of your company. For a more in-depth analysis, Tweetbeep does offer a premium version of this service at a small monthly fee- but we think the free version works pretty well as is!

Social Mention

Social Mention can be a particularly helpful tool, as it uses data from a vast network of online sources. Once you give Social Mention your brand name, it creates a list of mentions and ranks them as positive, negative or neutral. Due to the fact this platform pulls data from so many sources, the only potential downfall with Social Mention is non-relevant are sometimes listed in your search. However, for such an extensive and helpful tool to be free, we’ll take it!
4. MonitorThis
Last but not least, MonitorThis tracks keyword (in this case, your company name) mentions on over 20 different search engines. Plus, you can set up MonitorThis results to important directly into your feed reader. MonitorThis is fast, free and easy!

Automated Reverse Image Search imageraider.com



Image Raider is an automated reverse-image search tool – spend a few minutes adding your photo or image catalogue, and we’ll let you know when we find any other websites using them.

Monitor blogs

Keep up to date with the latest relevant blog posts and comments with tools like BackType Blog Comments, BlogPulse and Technorati.  You can also run comprehensive searches by using Google Blog Search.  Monitoring blog posts and comments will give you some real insight as far as customer opinion is concerned.  A quick response to any negative feedback is largely dependent on finding that negative post within a reasonable time frame.




Monday, April 8, 2013

New Capabilities of Adobe Marketing Cloud Include



Touch Interface

Tablets have become mainstream in the enterprise, boosting efficiency as employees do critical parts of their jobs on the go. Adobe Marketing Cloud has been redesigned to reflect this trend, becoming a touch-based, mobile-first platform.
Adobe Marketing Cloud Cards Using a share dialog feature, content or data in any Adobe Marketing Cloud solution can be turned into a sharable “card.” This collaboration feature also allows marketers to leave annotations and comments on cards, so that everybody working on the campaign is on the same page.

Adobe Marketing Cloud Feed
The feed is an aggregation of shared cards. It provides each marketer with an at-a-glance view of everything in Adobe Marketing Cloud that is relevant to them. The feed helps marketers and their teams stay up to date.

Adobe Marketing Cloud Boards
Users can create a board to collect and curate cards. Like cards, boards can be shared and commented on. Boards give a marketing team a common base for discussion and improve coordination of activities in Adobe Marketing Cloud.

Unified Login
The Adobe Marketing Cloud now provides a common access point for solutions allowing customers to access, navigate, and collaborate between and across user experiences.

Integrated Digital Asset Management (coming soon)
The integrated DAM system will store, manage and share assets across all Adobe Marketing Cloud solutions. Marketers will be able to search, find, edit, annotate and upload assets and organize assets by folder and campaign, and it will include full metadata support.

Campaign Setup Wizard (coming soon)
Marketers will be able to quickly create a campaign, specifying campaign title, team and asset repository. If Adobe Creative Cloud users are invited, their Creative Cloud account will be synchronized automatically with the campaign's Digital Asset Management folder. Automatic synchronizations and integrated sharing, commenting and annotations mean that marketers will always be up to date with their creative team and that assets don’t get lost in transfer.

Customer Quotes
“The new UI for Adobe Marketing Cloud eliminates the sluggish complexity of surfacing and sharing key insights, drilling down to understand what’s going on and deciding on the right course of action,” said Adam Allamar, VP of Marketing, Barclaycard US. “I’m excited that my teams can now use Adobe Marketing Cloud to better connect and collaborate.”

“Because we have a large number of teams involved in the production of our websites and digital magazines, we need a better way to communicate key data and insights to people who are not digital analysts,” said Christopher Reynolds, vice president, marketing analytics, Conde Nast. “The new visualization, sharing and collaboration features within Adobe Marketing Cloud elegantly solve this challenge. No one on my team is going to miss static charts and lengthy email chains.”

Availability
The integrated digital asset manager and campaign setup wizard are expected to be available in the coming months. All other new functionality in Adobe Marketing Cloud is currently available in beta.

The Five Solutions within Adobe Marketing Cloud
The Adobe Marketing Cloud can be accessed at www.marketing.adobe.com, a destination where marketers not only share and collaborate, but where they also interact with the five solutions in the Marketing Cloud:

Adobe Analytics puts the power of relevant data into the hands of marketers. You'll be able to see trends, get key insights, and make strategic decisions that help you customize your digital experiences, find and create loyal customers, and increase revenue Adobe Target lets you create, dynamically serve, and continually optimize personalized messages that break through the clutter, increase conversion, and keep customers coming back for more Adobe Social ties social activity to business results, showing you what's working, how it's working, and what you need to do to get even better results across all your social media investment Adobe Experience Manager allows marketers to create, manage, customize and deliver brand-building content seamlessly between smartphones, tablets, and the desktop Adobe Media Optimizer is a powerful ad management platform that gives you a consolidated view of how your media is performing, along with tools to both accurately forecast and continually optimize your media mix to deliver peak return on your investment

About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need in one spot. It’s called Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting and Web experience management solutions and a social-enabled UI that brings together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever. Visit www.marketing.adobe.com to learn more.

About Adobe Systems Incorporated Adobe is changing the world through digital experiences.

Source : more information, visit www.adobe.com.

Sunday, February 3, 2013

Possible changes and updates that 2013 may bring for SEO

Is your SEO strategy all planned out for 2013? Have you considered the possible changes and updates that 2013 may bring for SEO? Whether you’ve put together your marketing plan already or not, you might want to consider what challenges and opportunities 2013 may present first.

SEO Predictions for 2013 -



Tuesday, January 22, 2013

Social Resume and Online Attraction Technique

Creativity has become a commodity, and many job seekers are finding various ways to implement social media into their resumes. For both tech-savvy users and the technically challenged, there are multiple resources for job seekers today to use social media to advance their visibility in the online job market.

Social Resume
Courtesy of: Online Colleges

Saturday, January 12, 2013

Learning more about "Zavers by Google"?

Are you a U.S. based retailer looking to integrate your point-of-sale system with our cloud based technology platform? Or a manufacturer looking to get your coupons into the hands of more shoppers? You've come to the right place. "Zavers by Google" is a new digital couponing solution that simpliļ¬es shopping, with benefits for retailers, manufacturers and shoppers in the U.S. 

For More details : https://services.google.com/fb/forms/zavers/ 

Celebrate Swami Vivekananda's 150 Birth Anniversary


Sunday, January 6, 2013

If you aren't talking to your users, you’re doing it wrong

What’s the best way to make a difference in the coming year? 

Here’s a list of things to keep in mind as you run your social enterprise.

Momentum for social entrepreneurship is exploding. Every year, more and more people are working on businesses and organizations designed to improve the world. As we look forward to the rest of 2013 and the continued expansion of the field, here’s a list of resolutions that social entrepreneurs should be thinking about.

1. TALK TO YOUR USERS - If you aren't talking to your users, you’re doing it wrong. Find ways to engage your clients in program, product, and service design. The only way to be relevant is to ensure that you are grounded in the realities of your audiences. And remember that their needs change over time--you should be changing with them.
2. LOOK UPSTREAM -
The social and environmental challenges we are trying to address are often symptoms of unhealthy systems. Try to go a layer deeper in your search for impact. If you can solve the problem that’s causing the problem, you’ll be two steps ahead.

3. EVALUATE -The truth hurts. But it is super helpful. Find ways to get feedback on your work and on your performance as a team member. Create metrics that produce meaningful data for your unique situation and make sure to act on your findings.
4. COMMIT TO IMPACT, NOT THE PROJECT -We all have a deep emotional connection to our work. But project success isn’t the right goal. You need to focus on the impact of your work. Whether that means refining, pivoting, or torching, do what you must to serve the greater good.

5. EMBED AND AFFILIATE - The challenges we face will not be addressed by any single initiative. The most successful among us embrace our connections to complementary ventures. Identify who is in your ecosystem and find ways to plug into their efforts. Affiliating with others helps to secure your position while moving the needle with greater effect.

6. TAKE CARE OF YOURSELF Humans enjoy sleep and sunlight and exercise, and also food and other people. Too many social entrepreneurs forget to pay attention to their personal well-being. Take a break from work and have some fun. You should look after yourself because it’s really the most important thing.

7. CONNECT TO WHERE YOU LIVE - Even better, connect where you live. Our local neighborhoods are the building blocks of a more sustainable world. Shop where you live. Support local artists. Do at least one thing to connect your neighborhood and, in doing so, connect the world.

8. VOLUNTEER I know, you give at the office. But many of us are working on projects that are two or three steps removed from those in greatest need. Find ways to perform genuine service this year. Your time spent volunteering may have the greatest impact of anything you do--and your commitment to others will connect you to the world in surprising ways.

9. TAKE A RISK - The difference between those that do and those that do not often boils down to a willingness to take a chance. Let this be the year that you step out on a limb. Walk into the unknown and trust that the pathway will appear. You’ll never know unless you try.

10. INVENT SOMETHING -The world moves ahead when people create new things. Resolve to make something new in 2013. Something that could only happen because you made it happen. You have it in you.
Source:


Thursday, January 3, 2013

Have a Wonderful New Year 2013


Time is like a flowing river, no water passes beneath your feet twice, much like the river, moments never pass you by again, so cherish every moment that Life gives you and have a wonderful New Year, 2013