Wednesday, October 3, 2012

Increasing your Chances of Expanding your Customer List

What is the challenging part of opening a business……. and without a single second delay we will pass the message… Finding the consumer/ Customer/ Purchaser! ! For the respected business, I think this formula is applicable on each and every business.

There is formula simple way of doing this. Trying several ways of tapping into customers can be the trick to increasing your chances of expanding your customer list. Work with Google local, Google Map to advertise your business, products and services. If you want to circulate an announcement instead of going for one big advertisement seek to put numerous small ads at different different classifieds ads directory/Portal/pages like Quikr, Craigslist, Click one, OLX etc. You know community will memorize a given name or a sign only if they see it frequently numerous times. That is what you desire to accomplish.

It is very true what everyone say’s in terms of the first impression is a lasting impression! This is not just true in personal aspects but in every business situations as well. The application UI will be comfortable for the users, Payment gateway will trust worthy and pre purchase support and post purchase supports is creating a major role in the whole process.

Following features are requiring for attracting the users on long term basis :-

1. On-Screen help is available for most available functions for the user.
2. Store shipping rates are calculated by order weight and/or price. The amount charged for shipping can be calculated via fixed price or percentage such kind of stuff will create a transparency in User mind.
3. User will find each and every comment to each order, or comments that the customer can also see, please avoid the wrong practice like removal of negative comments from sites.
4. Social Media Engagement for the Users .
5. With the use of Google Analytics understand the USER BEHAVIOR EXPERIENCE regarding , Location, User Geo Location, Region , Browsers, Enter page, Exit Page and Keywords phrases etc
6. Above information will help to understand your incoming Users / Buyers / Visitors .

Now a day’s very popular social media site, reviews and compare product feature are a common as referral marketing Word of mouth referrals are still the No. 1 marketing medium in the online world, and for good reason — people trust their friends' recommendations, reviews and comments so I can say with the use of social media engagement you can attract N numbers of visitors as User/ Buyer .
As we Know Very Well --- > Revisit, revisit and revisiting the users on same site are called really attraction management for the offline/ online business.

In Next Blog I will explain How to Gain response from Localize your online Attraction management.

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Rajesh Kumar Singh
Online Marketing And Reputation Management Consultant