Online reputation management is the practice of monitoring the Internet reputation of a Individuals, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility.
LinkedIn and Apnacircle has provided the opportunity to get recommendations from network members for years. Recommendations and testimonials have always been a part of the job-search process and a tool for making decisions about prospective consultants, colleagues, and business partners.
Now a days many hiring managers used search engines to screen candidates and also checked candidates’ profile on Professional networking sites Linkedin.com and Apna circle.com
The reason why someone would be interested in doing online identity management is closely related to the increasing number of constituencies that use the internet as a tool to find information about people.
Several clients seeking online reputation management are usually looking for an overnight fix and they are willing to pay a premium for it. ORM companies know and abuse this by offering overnight fixes for desperate clients. Unfortunately, it is impossible – even with a large budget.
However, there are specific action plans that can be implemented where you do start to see results the following day. Here are some examples:
Post an official response to the negative review Contact the negative reviewer in an attempt to solve their issue.
A company that claims they can remove negative search results is lying as the only companies who can truly remove search results 100% of the time are the search engines.
Legitimate ORM companies successfully manage negative search results by finding unique ways to create and promote positive search results. In addition, they work with you on how to truly fix the problem opposed to hide the problem.
Rajesh Kumar Singh is Online Marketing Consultant with 10 years of Experience in Social Media Marketing, Online Reputation management, Online Attraction management, SEO SMO, SMM,ORM, PPC, Web Analytics, Online Branding, Traffic Generation, Keyword Advertising, Email Marketing, Online Lead Generation, Blog Marketing, Google Adwords and Article Marketing.
Showing posts with label Online Marketing. Show all posts
Showing posts with label Online Marketing. Show all posts
Tuesday, October 18, 2011
Tuesday, August 30, 2011
CONTENT STRATEGY & WRITING PROCESS
Blog Content | Who We Are? – Content Guidelines
Introduction about BLOG:
A blog is an individual online periodical that is commonly updated and projected for general public use. Blogs are defined by their format a series of entries posted to a single page in reverse-chronological order. Blogs usually represent the personality of the Author [Writer /Producer] or reflect the purpose of the [Web site] Display Place that hosts the blog.
“There are numerous unlike types of blogs, differing not only in the type of content, but also in the method that content is delivered or written.”
Blogs: A blog can be private, as in most cases, or it can be for business purposes.
Blogs either used internally to enhance the communication and culture in corporation or externally for marketing, branding or public relations purposes are called corporate blogs.
BLOG is:
a. A personal diary.
b. A daily pulpit.
c. A collaborative space.
d. A political soapbox.
e. A breaking-news outlet.
f. A collection of links
g. A Private thought.
h. A Memo to the world.
i. A Good Marketer
j. A good Referee agent
k. A Branding Tool.
l. A place for Question & Answer.
m. A belief Platform
Introduction about BLOG:
A blog is an individual online periodical that is commonly updated and projected for general public use. Blogs are defined by their format a series of entries posted to a single page in reverse-chronological order. Blogs usually represent the personality of the Author [Writer /Producer] or reflect the purpose of the [Web site] Display Place that hosts the blog.
“There are numerous unlike types of blogs, differing not only in the type of content, but also in the method that content is delivered or written.”
Blogs: A blog can be private, as in most cases, or it can be for business purposes.
Blogs either used internally to enhance the communication and culture in corporation or externally for marketing, branding or public relations purposes are called corporate blogs.
BLOG is:
a. A personal diary.
b. A daily pulpit.
c. A collaborative space.
d. A political soapbox.
e. A breaking-news outlet.
f. A collection of links
g. A Private thought.
h. A Memo to the world.
i. A Good Marketer
j. A good Referee agent
k. A Branding Tool.
l. A place for Question & Answer.
m. A belief Platform
Labels:
Blog,
Online Marketing,
Reputation Management
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