Monitor Your Brand Reputation
Now that you’ve done all of this work to build a positive
reputation for your brand, you will want to keep an eye out on any news about
you or your business. The easiest (and free) way to do this is through Google
Alerts. Google Alerts lets you set up searches for your name or your brand name
and sends you emails when new results come up. Other sites that provide similar
services include Social Mention (free), Trackur (paid), and Reputation.com
(paid).
Google Alerts is one of the most convenient and easy to step
up tools to monitor your brand reputation. Go to google.com/alerts and fill out
the search form with your company name. You have the option of filtering what
type of media results you would like, how often you would like to be updated
with your results and so on. Now every time your brand is mentioned online,
Google will alert you!
TweetBeep
TweetBeep works very similar to Google Alerts, except it
monitors your brand reputation solely on Twitter. You can get a free version of
this service which gives you an hourly update every time you are mentioned on
Twitter. Tweetbeep analyzes Twitter replies, mentions and links for any
possible mention of your company. For a more in-depth analysis, Tweetbeep does
offer a premium version of this service at a small monthly fee- but we think
the free version works pretty well as is!
Social Mention
Social Mention can be a particularly helpful tool, as it
uses data from a vast network of online sources. Once you give Social Mention
your brand name, it creates a list of mentions and ranks them as positive,
negative or neutral. Due to the fact this platform pulls data from so many
sources, the only potential downfall with Social Mention is non-relevant are
sometimes listed in your search. However, for such an extensive and helpful
tool to be free, we’ll take it!
4. MonitorThis
Last but not least, MonitorThis tracks keyword (in this
case, your company name) mentions on over 20 different search engines. Plus,
you can set up MonitorThis results to important directly into your feed reader.
MonitorThis is fast, free and easy!
Automated Reverse Image Search imageraider.com
Image Raider is an automated reverse-image search tool –
spend a few minutes adding your photo or image catalogue, and we’ll let you
know when we find any other websites using them.
Monitor blogs
Keep up to date with the latest relevant blog posts and comments with tools like BackType Blog Comments, BlogPulse and Technorati. You can also run comprehensive searches by using Google Blog Search. Monitoring blog posts and comments will give you some real insight as far as customer opinion is concerned. A quick response to any negative feedback is largely dependent on finding that negative post within a reasonable time frame.
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