Wednesday, October 3, 2012

Increasing your Chances of Expanding your Customer List


What is the challenging part of opening a business……. and without a single second delay we will pass the message… Finding the consumer/ Customer/ Purchaser! ! For the respected business, I think this formula is applicable on each and every business.

There is formula simple way of doing this. Trying several ways of tapping into customers can be the trick to increasing your chances of expanding your customer list. Work with Google local, Google Map to advertise your business, products and services. If you want to circulate an announcement instead of going for one big advertisement seek to put numerous small ads at different different classifieds ads directory/Portal/pages like Quikr, Craigslist, Click one, OLX etc. You know community will memorize a given name or a sign only if they see it frequently numerous times. That is what you desire to accomplish.

It is very true what everyone say’s in terms of the first impression is a lasting impression! This is not just true in personal aspects but in every business situations as well. The application UI will be comfortable for the users, Payment gateway will trust worthy and pre purchase support and post purchase supports is creating a major role in the whole process.

Following features are requiring for attracting the users on long term basis :-

1. On-Screen help is available for most available functions for the user.
2. Store shipping rates are calculated by order weight and/or price. The amount charged for shipping can be calculated via fixed price or percentage such kind of stuff will create a transparency in User mind.
3. User will find each and every comment to each order, or comments that the customer can also see, please avoid the wrong practice like removal of negative comments from sites.
4. Social Media Engagement for the Users .
5. With the use of Google Analytics understand the USER BEHAVIOR EXPERIENCE regarding , Location, User Geo Location, Region , Browsers, Enter page, Exit Page and Keywords phrases etc
6. Above information will help to understand your incoming Users / Buyers / Visitors .

Now a day’s very popular social media site, reviews and compare product feature are a common as referral marketing Word of mouth referrals are still the No. 1 marketing medium in the online world, and for good reason — people trust their friends' recommendations, reviews and comments so I can say with the use of social media engagement you can attract N numbers of visitors as User/ Buyer .
As we Know Very Well --- > Revisit, revisit and revisiting the users on same site are called really attraction management for the offline/ online business.

In Next Blog I will explain How to Gain response from Localize your online Attraction management.

Wednesday, July 18, 2012

Tips for Online Attraction Management

Nowadays marketing a product is big challenge for MNCs and also SMEs. Everyone want to promote their product but they are confused how to move in right direction. I have observed so many comments about the branding, online branding & reputation management. All companies want to build the reputation in market but they don’t want to engage the respective audience.

How to Build Online Attraction for Your Respective Business?

Engage your User / Audiences on regular basis using UI

You just don’t build pretty websites, your website design, presentation; images, color; navigation and content should be in a presentable manner because your website is a just an online marketing representative who working for your business in 24 X 7 X 365 environment that gets your business noticed online.

Content Engagement and Key word Attraction

Your websites should be optimized on search engine so user will search anything related to your business / product, your site will come on top.

Now Search Engine Optimization work is Hoff Man Choice for you

SEO services will get your business website ranked on the 1st page of Google in as short as 2 -3 months! This all depends on the competitiveness of your target keyword and the industry you’re competing in. Day by day SEO is becoming tough due to more competition, so be alert when you hiring a SEO Agency, you should hire Attraction Management consultant and ask about each and every thing about Keyword Optimization and then you have to make agreement along with agency for minimum 3 months time period, nowadays so many agency want a deal for six month so be careful.

Attract users using Social Media Tools

All over world 95% families are Nuclear, hence Social Media is a tool for Engagement which may be personal or professional because mass decides where they move.
Nowadays, so many business using the social media tools for online social presence they are using Twitter, LinkedIn, Apna Circle, Pintrest, stumble Upon and Facebook to distribute the same information they always have, but the consumer now has the capability – and the aspiration – to converse reverse.

Case study about Real Estate Social Attraction management using Social Media

A Business is real estate company and he want to engage the user but A social media activity is from different fields , consumer user want to know about the construction progress but builder message is related to amentias. Now users behavior experience is saying Business A is going to lose the consumer engagement.

User behavior experience is saying you have to engage the user as per your business and user requirement taste. If business A will drop a Message related to building progress user will understand the things the company is doing his job well, then automatically user engagement will work and consumer will attract towards A brand and user will regular visit the profiles for getting updates and information about work in progress.

The attraction management techniques is always depend upon your user behavior experience few things to remember when you are thinking about attraction management about your Online Brand.

  1. Understand your visitor need
  2. Learn and count the User Behavior Experience
  3. Synchronize your content feature for user
  4. Drop a Clear Message with address tag
  5. Friendly content in very polite manner
  6. Don’t Hide the things, when you start hiding your engagement will automatically decrease
  7. Information at Right Time, Information at Right Place and Information in Right Hand
  8. If you’re not listening, responding to an engaging with your followers, you’re missing the point, and eventually, a bigger occasion regarding your Business.

Go Viral for More Attraction

Looking for an innovative technique of promotion your corporation or product that sets you above the competition?

Go Viral ! In our team so many highly experienced professionals will design a Viral Marketing Campaign for your brand.

For viral marketing you have to make a strategic plan for your Viral marketing where E-Books, Text Message, Flash movies, Social Media Profiles, social Media Integration, Software download, Micro Sites Development, and main webpage to ensure maximum exposure with full cohesiveness to the brand.

Thursday, June 21, 2012

How to Integrate Online Attraction Marketing Nowadays



What is Attraction Marketing?
 
Attraction marketing is a process of promotion, but one that offers an extra tailored loom in such a mode as to construct faith from the prospective consumer, sponsor or industry owner.

While in a customary promotion way, sales agents are determined and ever "selling" to the prospective customer, attraction marketing allows the customer to approach into the deal on their individual. This way is mainly winning since community now does not like mortal sell to. You do not similar to sell and forecast does not similar to be sold to.

How to Integrate Attraction Marketing Nowadays

It may sound like a good plan, but how do you get attraction marketing to work for you? Online, many methods exist to allow people to find you and to learn about what you have to offer them. Consider the Search Engine Optimization and Social Media Marketing methods.

You probably do not have to move your mouth to talk to the right people but the good news is, they will still "hear" you. You would be amazed at the powerful connections that social media sites have. All it takes is a click and you could almost certainly be publishing a very precious piece of information for your potential clients or target business.

Use Article / Blog writing using respective keywords to assist people penetrating for your service to find it online.

Use a video to display your services on You Tube, Daily Motion.

Create a Blog and network to build a trustworthy foundation of readers who faith you and are keen to procure from you because you have to engage your audience. When you are creating your Blog your words should be very simple so user can understand.

Product / Services reviews for Online Reputation Management works, listen your user/ visitor/ customer voice .

Use websites like Squidoo, ApnaCircle, Linked-In, to assist you to attain links from people who are previously attracted in the subject. 

Use social networking tools to facilitate community to socialize the product / services in each and every Social Media Network and to obtain to know your valuable services / Business in one platform.

One of the keys to use attraction marketing well is to believe like a leader rather than a sales person. Slightly than telling community what they have to purchase and why it is great intended for them, lead them to make their own decision.

In order to be successful, you do have to be interesting, unique and even unpredictable. You have to stand out in the mass / Internet Medias  so that prospects can discover you and will learn to trust in what you declare.

This kind of marketing process is perfect for anybody who is having dilemma promotion or is not accomplishment his or her possible in sale. If you find yourself having to strength nourish your prospects, you may want to switch your approach to Online Attraction Marketing.
  

Thursday, April 19, 2012

POSITIVE ATTITUDE AT WORK PLACE

Employee attitudes have a tremendous impact on the success or failure of an organization. It affects everything from customer service to employee turnover and profits. We can control our attitude and we can also have a positive impact on others in any organization.

  Positive attitudes lead to:- 

i. Resilience – Bouncing back from adversities is quicker and easier if you view failure as a learning experience and look for new approaches, rather than blaming yourself or others and thinking that the task is too hard or the world is unfair.
 ii. Optimism – Success, longevity and happiness are all by-products of optimism. With an optimistic attitude, you will see yourself as being able to influence the world and will carry a flame of hope that enables you to take risks and accept failure.
 iii. Confidence – Confidence stems from optimism. If you are confident, you believe in your own abilities and think you have the ability to impact your environment. Your confidence remains steady during setbacks, because you see them merely as challenges, and are ready to take new risk.
 iv. Creativity – Positive attitudes are at the heart of innovation, because it takes a risk to try something different. Without confidence and hope, you would not attempt a new idea. 
v. Conflict Resolution – if you pause and think, you can probably think of dozens of examples of where differing attitudes have caused problems or conflict in your personal and professional relationships. Conflict arises because we expect everyone to have the same attitude as ourselves. But, with a positive attitude you can build your empathy and can more readily see how other people think and feel.
 vi. Emotional Intelligence – Once you have the attitude, you will find your emotional intelligence moving into overdrive. This will enable you to better manage and express your emotions and understand others.
 vii. Achievement Drives – The attitude of achievement i.e. the will to get results, enables you to set challenging goals, take calculated risks and learn how to improve performance. 
viii. Motivation – Surveys show that most people’s motivation in their job comes from stimulation and challenge- the chance to learn. Bringing an optimistic attitude to the workplace will create a culture of innovation. The creativity and stimulation of ideas will keep you and your workforce motivated and keen to learn.
 ix. Focus – If you are focused, you are committed to tasks, take responsibility for them 
and are able to align your goals with the company’s goals. 
Always Remember In the workplace a positive attitude will prepare you for reaching peak performance, while creating a can-do culture.

Tuesday, February 14, 2012

Online Attraction Management Tips for HR Communities

Online Attraction Management Tools and Techniques for Attracting and engaging Employees.

Recruiting applicants with Twitter, LinkedIn, face book, ApnaCircle Etc..

Head hunting, Reviews Search, Recommendation.

Keyword Selection When uploading JD on Online Portal like naukri.com, Apnacircle.com and Monster etc.

Articles + Press Release based on Organization Theme will attract more

Recruitment cross process and Organization Branding for Reducing Attrition rate

Panel for direct Communication with concern HR Personality

Cash the Values of your Followers readers fans and users [Direct Indirect ]

Increase Social Engagement in your Every Areas like Best employee of the Month, Most Dressed Up Employee in a Month, Most Regular employee in the Month, Smart worker in month, Such kind of small things create a very practical impact in Social Media, When User will read and find the information about the organization, employee engagements in Social Media, then whole process will become a self explanatory
Just like Word of Mouth the reviews and comment doing the positive negative impact on social Media.

SWOT Analysis regarding the Candidate Nature etc. [for Finding Online Professionals]

SMO profiles is helping in design the appraisal activity, can decide the way how much active in Internet media, who is looking for Job Search, basic Attitude about the employee without Hiring or after hiring Employee.

Bringing Values of Right Information at right time, right Place, And Right hand otherwise worthless. [Reviews and comments are coming in Seconds its totally depend upon yous contents ]

Now a days Big Brands are Struggling With Social Media / Online Attraction management.But Communities and contents are Global that’s why opportunity is Unlimited In case of result Social Media needs a long term Approach and Relation In Between Communities, HR Recruitment is a process can establish a better relationship.

Twitter can help us get ahead in the recruitment race.

You’d be surprised how much you can pack into a 140-character tweet, including information about job openings and how to apply. You can even include hash tags with key words to make your tweet easily searchable in the Twitter community. Hash tags such as #employment or #job can go a long way toward getting your tweets—and your job openings—noticed by the right people. And tweets can go beyond advertising jobs: you can also drum up interest through information about the business’ operations, community events, and career fairs. Tweeting is also an effective way to stay in touch with recent recruitment campaign.

Looking for more followers? Find new contacts through a quick Twitter search by user name, industry, or hash tag. You can also look to see who’s following other businesses in the industry. And don’t forget to frequently reference your Facebook page on Twitter, and vice-versa!

Friday, October 21, 2011

Most Cost Efficient and ECO Friendly Marketing- Promotion Method

Since the majority of the population is already visiting social media/ Professional Media sites like Facebook, Twitter, Linkedin, Apnacircle and YouTube, getting your brand name all over these networks can help let people know that you are around. The benefit of social media is found in the connections that get drawn between those that participate. Connecting people, recommending resources, identifying expertise, and distributing content are all benefits to those who participate in and use these sites.

Through social media you can quickly build a network of core supporters, which is essential for your up and coming business to keep growing and expanding. It is that group of loyal followers who will keep bringing your company business and referring it to others if they are pleased with what they are finding. Speaking to your customers in a personal way will make them feel like they are talking to a friend, not a company. This will help build their trust in Your Business; it will also improve the chances of customer recommendations as well.

The more traffic your website can continually obtain, you will soon earn a higher ranking among the search engines.

Helping your business to achieve a high ranking with the search engines can give your website much better visibility and online exposure, and keep the new customers coming.

There are many different advertising campaigns you could opt to make use of. However, marketing via social media is the most cost efficient and eco-friendly method possible which goes with our motto Save plant. Here we do not incur cost associated with paper, ink, and printing.

I hope so many people have a well established platform on various top ranking social media sites. What is required on your part is that you follow the links that are posted, like the community page, posting your valuable comments and reviews and thus help in expanding the online presence.

For more information about online marketing, Social Media Marketing, Online Reputation management, Online Attraction management please drop a line, within 2 working days i shall be in touch with you.

Scrapindia.org is open for Affiliation regarding Saving Plant, if any company, Institution, organization want to cooperation please contact us using SCRAPINDIA website.

Tuesday, October 18, 2011

Online Reputation Management And Social Media Platform

Online reputation management is the practice of monitoring the Internet reputation of a Individuals, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility.

LinkedIn and Apnacircle has provided the opportunity to get recommendations from network members for years. Recommendations and testimonials have always been a part of the job-search process and a tool for making decisions about prospective consultants, colleagues, and business partners.

Now a days many hiring managers used search engines to screen candidates and also checked candidates’ profile on Professional networking sites Linkedin.com and Apna circle.com

The reason why someone would be interested in doing online identity management is closely related to the increasing number of constituencies that use the internet as a tool to find information about people.

Several clients seeking online reputation management are usually looking for an overnight fix and they are willing to pay a premium for it. ORM companies know and abuse this by offering overnight fixes for desperate clients. Unfortunately, it is impossible – even with a large budget.

However, there are specific action plans that can be implemented where you do start to see results the following day. Here are some examples:

Post an official response to the negative review Contact the negative reviewer in an attempt to solve their issue.

A company that claims they can remove negative search results is lying as the only companies who can truly remove search results 100% of the time are the search engines.

Legitimate ORM companies successfully manage negative search results by finding unique ways to create and promote positive search results. In addition, they work with you on how to truly fix the problem opposed to hide the problem.